1. Basics
2. The Client
3. Strategy
4. Commercial
5. Feasibility
6. Summary

Let's Get Started

Great to see a new opportunity! Please provide the core details so we can allocate the right Bid resources to help you win.

What is the estimated total volume over the full contract duration?

The Client Landscape

Deals are won by people. Help us understand who we are dealing with and how strong our position really is.

How trusted are we by the stakeholders?

Strategy & Competition

To win this, we need an edge. Let's analyze the battlefield and our "Secret Sauce".

Can we clearly explain why we are better than the rest?
Why does the client need to act NOW?

Commercial Health

A good deal must be profitable and safe. Let's do a quick reality check on the numbers and risks.

How severe are the T&Cs (Liability, Penalties)? (1=Showstopper, 5=Standard)

Technical Feasibility

Can we deliver this? Do we have the team, technology, and references to back it up?

Can we staff this without major hiring or external help?
1 = Commodity/Standard, 5 = Bleeding Edge/R&D

Final Review

Almost done. Please provide your gut feeling estimate and any final strategic context for the Board.

50%
Cost of pre-sales effort.
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